Dr. Jay Moon, Professor of Church Planting and Evangelism at Asbury Seminary, released A Missional Approach to the Marketplace on July 8. His book combines entrepreneurial thinking with a missionary heart for God to allow church planters to engage the marketplace as a mission field.
For many years, Dr. Moon had been amazed at the marketplace’s capacity to produce networks of mutual exchange. As he witnessed first-hand how this provides fertile soil for church planters who know how to wisely leverage entrepreneurship in a way that reaches unchurched or de-churched people who are not likely to visit a traditional church building but are open to meeting in cafes, coffee shops, pizza parlors, workout rooms, etc., he was inspired by the relationship between business and church planting.
“While cautioning against the potential dangers of entrepreneurship, this book provides a missional approach to those outside the reach of the church by integrating church planting with entrepreneurship,” Dr. Moon said. “My hope is that this stirs your entrepreneurial passions grounded in God’s deep love for people to reach the next generation.”
A Missional Approach to the Marketplace asks what it would look life if “normal” Christians were to consider that it is God’s plan for them to carry out their missional calling within the marketplace and not in spite of it. This book invites church planters to approach the marketplace as a mission field and find ways to address the concerns of people who spend the majority of their day at work. This approach integrates faith and work to reach people who are not coming to traditional churches. Dr. Moon’s book is available as a free download compliments of Exponential.
Jay Moon served 13 years as a missionary with SIM, largely in Ghana, West Africa among the Builsa people focusing on church planting and water development, along with his wife and four children. He is presently a Professor of Evangelism & Church Planting and Director of the Office of Faith, Work, and Economics at Asbury Theological Seminary. He authored three books, including Intercultural Discipleship: Learning from Global Approaches to Spiritual Formation in the Encountering Mission Series by Baker Academic. He also edited four books, including Entrepreneurial Church Planting: Innovative Approaches to Engage the Marketplace. In addition to his role as a teaching pastor in a local church plant, Jay holds a Professional Engineer’s license and his MBA focused on social entrepreneurship.